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PRODUCT LAUNCH / 360° MARKETING

Brief

Brainstorming

Launch plan

Product supply chain and product environment

Above- and below-the-line advertising support

For every product developed, 1ST.MOOD reinvents the “full service” concept which combines our SCENT LAB’s creative expertise, our in-house noses’ formulation of perfume compositions and our PACK LAB’ designed packaging.

Thanks to this new cross-disciplinary approach, the olfactory packs and bases are created seamlessly (in conjunction with our applications laboratory), making a impact on the end product and the consumer's multi-sensory experience.

The 1ST.MOOD development service is fully dedicated to our clients while remaining in-sourced. Our creative and specialised packaging teams work closely with our clients, who approve every stage. This process of designing and manufacturing gives us the ability to envisage and suggest the most suitable solutions in line with the creative and budget requirements of every one of our clients.

We design and orchestrate launch plans for finished products, drawing on pre-launch press kits, store       set-up, point-of-sale advertising, samples, tester strips, sales force training, follow-up on press packs, and above- and below-the-line advertising support.

1ST.MOOD · 107, AVENUE DE PIERREFEU · VALBONNE · FRANCE

TÉL. : +33(0)4 93 06 05 00